The Next Generation: Aveda’s New Full Spectrum Hair Color

A woman with long, wavy auburn hair color, viewed from behind, in a salon setting. - K. Charles & Co. in San Antonio and Schertz, TX

The next generation of Aveda color is finally here—and we’re loving it. Meet Aveda’s NEW Full Spectrum Permanent Vegan Treatment Hair Color, featuring radiant shine, enhanced color longevity, a faster processing time, and more.

After three years of scientific research, Aveda has taken the art and science of color and transformed it into pure magic. This color line is created with 20% more sustainably sourced, weightless oils for hair that is full of shine and perfectly conditioned.

Here’s a sneak peek into the future of hair color (and what you can expect from the experience):

  • Enhanced color penetration
  • Faster processing time for 100% grey coverage—just 30 minutes!
  • Radiant shine and longevity … even on stubborn reds
  • Longer-lasting color between salon visits
  • Infinite shades with an expanded palette
  • Incredible results with precisely calibrated shades
  • Nourishing Pure-fume aroma of certified organic essential oils (peppermint, clove, orange, and lime)

Dive into hair color that is nourishing, sustainable, and 100% YOU. Call any of our locations to reserve your appointment, or schedule online here.

Alamo Heights (210) 798-3383
Ventura Plaza (210) 403-0955
Spring Branch (830) 228-5652
Schertz (210) 651-5885